Gift subscriptions that finish themselves
- Gifts end exactly when they should. Every renewal counts down the gifted deliveries automatically, and the final one completes the gift and cancels the billing — the gift buyer is never charged beyond the duration they paid for. No manual bookkeeping required.
- The "keep it going" moment. When a gift wraps up, the recipient gets a branded invitation to continue the subscription on their own — with a direct link to the product. Gifted months become subscribers.
- Gift buyers stay in the loop. A purchase confirmation when the gift email goes out, and a "they redeemed your gift" note the moment it lands — the payoff moment gifting was missing.