Reading the dashboard.
Daima's Analytics page shows the metrics that actually matter for a subscription business — revenue, new subscribers, widget conversion — with period-over-period comparison built in. Here's what each card means and how to read them.
Where to find it
From the Daima admin, click Analytics in the left nav. The page header has a time period selector — pick from preset ranges (last 7 days, last 30 days, last 90 days, last year) or set a custom range. Every metric on the page updates to that range.
Subscription Revenue
Total revenue from subscription orders within your selected period. Sums the order subtotals (excluding shipping and tax) for every subscription order Daima processed in the range.
Below the headline number, you'll see the previous period's value and a percentage delta — if you're viewing "last 30 days," the comparison is against the 30 days before that. A green up-arrow means subscription revenue grew period-over-period; red down-arrow means it shrank.
Period-over-period is automatic. Daima always compares to the immediately prior window of the same length. There's no manual configuration — change the time period selector and the comparison adjusts to match.
New Subscribers
Count of unique customers whose first subscription order happened during the selected period. Excludes existing subscribers whose plans renewed — those don't count as "new" because they were already subscribed.
Same period-over-period comparison structure: previous period's count and percentage delta. Useful for tracking how well your acquisition funnel converts traffic into subscribers.
Widget metrics
The widget metrics card group shows how your Subscribe & Save widget is performing on the storefront:
- Widget Views — total impressions of the widget across all eligible product pages
- Add to Cart Clicks — count of clicks on the Add to Cart button while the Subscribe & Save option was selected. Separates subscriber intent from one-time-purchase clicks.
- Conversion Rate — Add to Cart Clicks divided by Widget Views. Your widget's effective conversion rate.
- Subscribe Preference — percentage split of customers who chose Subscribe & Save over One-time purchase when both options were available. Tells you how appealing your discount/cadence offer actually is.
The line charts
Below the metric cards, two line charts plot Subscription Revenue and New Subscribers over the selected period. Each chart shows your current period as a solid line and the previous period as a faded dashed line — so you can see at a glance whether you're trending above or below your prior baseline.
On mobile, the charts collapse into a swipeable carousel so you can see one at a time without horizontal scrolling.
Exporting CSVs
Click Export CSV on the Analytics page header to download the underlying data for the current period. The file is named daima-analytics-{N}d-{YYYY-MM-DD}.csv where N is the period length in days and the date is today.
The export includes daily breakdowns of:
- Subscription Revenue (current period)
- Subscription Revenue (previous period)
- New Subscribers (current period)
- New Subscribers (previous period)
- Widget Views, Add to Cart Clicks, Conversion Rate, Subscribe Preference
Open it in any spreadsheet app or pipe it into your BI tool. The CSV is the same data the dashboard shows — no aggregation lost in translation.
If everything reads zero
On a fresh install, every metric will read zero until you have your first subscriber. That's expected. Daima starts populating the cards from the moment your first subscription order processes through Shopify.
If you've had subscribers for a while and the dashboard is still zero, two things to check:
- Are your Selling Plan Groups attached to products? Visit Subscriptions in the admin nav and verify each plan has products assigned.
- Did orders process through Shopify's Subscription Contracts? Daima reads from Shopify's native subscription data — orders processed by a different subscription app won't appear automatically (see Migrating from Recharge for how to handle existing subscribers from another app).