Free vs Pro.

Daima has two plans. Free gives you everything you need to run subscriptions — the widget and its full customization, the customer portal and all of Analytics. Pro adds the growth tools (A/B testing, loyalty, gifts, affiliates, checkout upsell, the full Churn Prediction page) and removes the commission. At certain volume thresholds, Pro also becomes the cheaper plan.

Last updated · November 7, 2026

The two prices

Both plans are billed through Shopify Managed Pricing — whatever payment method your Shopify account has on file is what gets charged.

Daima Free — $0/month

• $0 base fee
• 2.5% commission per subscription order, capped at $50/month
• You'll never pay more than $50 in a calendar month, regardless of subscription volume
• No expiry, no usage limit, no subscriber count limit

Daima Pro — $29.99/month or $299.99/year

• $29.99/month flat (or $299.99/year — saves about 17%)
• Zero commission on subscription orders
• 7-day free trial — full Pro access, no credit card required until the trial ends
• Cancel anytime: switch to Free on Shopify's plan page for Daima, or uninstall the app

What's in Free

The core subscription stack — enough to launch and run a subscription program on day one:

• Unlimited subscription plans (no plan-count limit)
• Subscribe & Save widget on product pages
• Full widget customization — three layouts (Tabs, Cards, Compact list), colors, text and labels, the sticky add-to-cart bar, animation and mobile sizes, and custom CSS. Nothing in the Widget Editor requires Pro.
• Customer self-serve portal — skip / pause / resume / cancel / change billing date / swap product
• Subscription contracts dashboard
• All of Analytics — subscribers, churn, revenue, renewals and the storefront funnel across four tabs, the “Needs you” list, the list of subscribers likely to cancel, expiring cards with Shopify's one-click update email, CSV downloads and the opt-in weekly summary email. See Reading the Analytics page.
• Subscriber count social proof on the widget
• Shopify Flow triggers for subscription lifecycle events (created, cancelled, paused, resumed, skipped, payment failed)
• Cross-theme compatibility (any theme that supports app blocks)

What Pro adds

The growth toolkit — retention rewards, conversion experiments, gifting, affiliates and automated churn response:

• A/B testing — test widget designs (layouts, colors, text, the sticky bar) and see which one sells more, counted in real orders. See A/B testing.
• Loyalty tiers — real rewards for long-time subscribers: % off renewals, free shipping and free gifts. See Loyalty tiers.
• Gift subscriptions — customers buy a subscription as a gift; recipients redeem with a code and get automated emails. See Gift subscriptions.
• Affiliate program — a dashboard to manage affiliates, track commission and pay them, with an earnings page for each affiliate.
• Checkout subscribe & save upsell — convert one-time buyers at checkout.
• Churn Prediction page — the full table of risk scores for every subscriber, plus the “Churn risk detected” Shopify Flow trigger. (The shorter likely-to-cancel list on Analytics is free.) See Churn prediction.
• Priority support

The break-even math

The Free plan's 2.5% commission caps at $50/month. So:

• Below $1,200/month subscription revenue — Free is cheaper. Your 2.5% commission comes to less than Pro's $29.99.
• Above $1,200/month subscription revenue — Pro wins. And once you pass $2,000/mo, Free sits at the $50 cap while Pro stays $29.99 — a permanent saving of about $20 a month, plus every Pro feature.

Concrete examples:

• $500/mo subscription revenue → Free costs $12.50 (2.5% × $500). Pro costs $29.99. Free is the right call while you grow.
• $1,200/mo subscription revenue → Free costs $30 in commission. Pro is $29.99. This is the break-even line.
• $2,000/mo and beyond → Free hits the $50 cap. Pro stays $29.99 — cheaper forever from here, with the full feature set included.

The break-even point is around $1,200/mo subscription revenue. Below that, Free is the honest recommendation. Above the $2,000/mo cap line, Pro is unambiguously the right choice.

You can plug your own numbers into the live calculator on the pricing page.

How to upgrade or downgrade

From the Daima admin, open Billing in the left nav. The page shows both plans side-by-side with your current plan flagged. Click Upgrade to Pro (or Start free trial if you have no plan yet, or Get started free for Free) and Shopify's Managed Pricing handles the rest — payment authorization happens through Shopify's billing flow, not Daima.

• Upgrades take effect immediately. If you're starting a new Pro trial, the 7 days begin from the click.
• Downgrades apply at the end of your current billing period. You stay on Pro through the cycle you've already paid for, then switch to Free at renewal.

What happens to your data when you downgrade

Nothing is deleted. Your subscribers, plan groups, widget settings, A/B test history, loyalty setup and affiliate details all stay in Daima when you move from Pro to Free.

What changes is access to the Pro features. The Churn Prediction, Gift Subscriptions and Affiliates pages show an upgrade screen instead of their content, you can't start new A/B tests (a test that is already running can still be stopped), and the loyalty program is switched off for you once your plan no longer includes it. The “Churn risk detected” Flow trigger stops firing, but risk scores keep updating every night and the likely-to-cancel list on Analytics keeps working. Everything on the Free list above — including all of Analytics — carries on as normal. When you upgrade again, your saved setup is still there.

The practical effect of downgrading: Pro features go inactive AND subscription orders start incurring the 2.5% commission again (capped at $50/mo).

Refunds and cancellation

If you're unsatisfied within 14 days of your first paid Pro charge, email support@daima.app for a full refund — no questions required. After 14 days, future months are non-refundable, but you can cancel anytime to stop further charges.

Cancellation is one-click from your Shopify admin under Apps. There's no minimum term, no cancellation fee, and no retention flow to fight through.